It’s hip to be square
RACV wanted their comprehensive car insurance to appeal to young people; the problem is, insurance and the RACV isn’t exactly cool. But luckily, their car insurance is the cheapest option for under 25s, so we created a campaign that demonstrated how unappealing car insurance is, and how appealing low prices are.
RACV Community Foundation
We gave people a trial of that warm fuzzy feeling.
The RACV’s charitable arm invests between $5M to $8M into the Victorian community each year through a range of programs and activities.
To encourage donations we created a 2 metre tall giant ball, heated from within and covered in RACV blue fur.
